This project aimed to develop a visual identity for EcoBody that embodies its essence as a minimalist, sustainable, and high-quality body care brand for both men and women. We chose green as the primary color to symbolize the earth and emphasize the brand’s commitment to environmental responsibility. This color choice highlights EcoBody’s dedication to products that are beneficial for both the body and the planet. The visual identity includes a thoughtfully designed postcard and a series of social media posts to enhance the brand’s online presence and engagement.